You may not know this, but I’m the youngest of 5 kids – and also the only girl
. . . growing up with 4 older brothers – so many memories and stories to tell!
Besides the day the family got an Orange Kombi where we finally had 3 whole rows of seats for family outings – One memory that stands out is how my mother used to dress us all the same. We’d wake up in the morning and fresh clothes would be laid out for us. Each day a new outfit – 5 of them, each going down in one size as we were 1-1.5 years apart.
When I quizzed my mother about this, she came up with a number of logical and very practical reasons why she dressed us all the same: It was the fashion at the time, wherever we went – everyone knew we belonged together, and when we all asked “what are we wearing today?” she only needed to answer once.
The most practical of all was when anyone of us got lost – she could simply point to one of us and ask “have you seen a child like this?”
The visual of us 5 blonde kids looking like members of some German ‘football team’ has stayed with me until today . . . and makes me think about the importance of being consistent and memorable for any brand.
Your Story – Your Brand
There are different types of businesses that provide goods or services, there also exist specific subcategories of brands. A concept brand may surround an idea or movement, a commodity is a product, or if the company is a person, the brand is the personality.
There are many ways to be memorable with your brand – Storytelling is a wonderful way to connect, enabling you to engage and make things memorable. The use of Colour is one.
Don’t be afraid to ‘own’ a colour for example! I own orange – well I don’t really but I use it as if I do.
There have been countless times at a networking or business event that I’ve come F2F with a new connection I’ve made either on-or offline that have said “oh I know you, or yes, I remember your business card, it’s orange isn’t it or it has a speech bubble”.
The colour orange represents > energy, health, vitality, fun, cheer, rejuvenation, adventure, warmth, optimism, flamboyance, determination, success, stimulation, inspiration and most importantly creativity. These are all the things I aspire to . . .
Orange also relates to Social Communication , stimulating two way conversations. A warm and inviting colour, it is both physically and mentally stimulating and it gets people thinking and talking!
After all that’s what Tell IT Media is all about helping you Communicate your Unique Message. It all starts with your story – and the fact that I love to listen.
Psychology of Colour in Marketing and Branding [Infographic]
Time to Tantalize – with Content Marketing
I’m sure you’ve heard the saying that in marketing ‘Content is King’. So what is content marketing?
“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action”.
One needs to create content to get your brand out there – however the keyword for content marketing is ‘valuable’ and its aim is to enrich people’s lives. Content marketing is the opposite of advertising which is to sell a product or service.
There are as many types of content marketing as there are types of content. Content can be produced in many forms – a few examples are: Infographics, Webpages, Podcasts, Webinars, Blogposts, Story Telling, E-books, Books, Interviews, Videos, Social Media and list goes on and on . . .
What matters more than the medium used, is the value and the quality of your message. It’s a powerful way to engage and showcase the people behind the business. What I love is the variety of mediums you can choose from – allowing you to get creative in any way that suits your brand personality. As a visual person myself, I prefer using simple visual graphics to deliver a thought or unique message.
Create Attention – Through Brand Awareness
Successful branding can create an attitude synonymous with the image or logo that represents your business. Brand attention/awareness is the amount of public acknowledgment brought about by a brand’s marketing activities. But attracting people’s attention is not about shouting your brand’s name louder than your competitors and posting on every social network out there hoping your target audience will hear, see you and come flooding in!
Branding, unlike marketing ‘pulls’ people in rather than ‘pushing’ something onto them.
The brand doesn’t say “buy me” – instead, it says “This is what I am. This is why I exist. If you agree, if you like me, you can buy me, support me, and recommend me to your friends.”
People buy you, your cause, what you believe in, your purpose . . . what you stand for. People don’t buy a product or a service – they buy how it makes them feel.
To sum it up: Branding communicates your values and what you are. It’s important to keep the message simple, memorable and consistent. Have a good story too, or use storytelling to build empathy and engage. A brand is your own unique story. This is as true for personal branding as it is for business branding. The key, though, is reaching down and pulling out the authentic, unique “you”.
. . . after all how many people would go and visit the leaning tower of Pisa if it were straight?
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