Imagine you have a local restaurant that you visit often. You’ve always enjoyed the food, the friendly service, the decor and ambience. But lately you’ve been finding it’s all become too familiar. You yearn for some new dishes on the menu, decor that reflects this century, maybe even a change in the style of service.
Now think of a client that visits your website regularly – are they feeling the same way? – if so you may need to ask yourself some serious questions.
1. Is your Website harder to find than healthy food at a fast food joint?
Can your website be found easily? To improve your search engine rankings your site must provide value and be packed with compelling and genuinely useful information. This not only increases interest in your site, but also impacts your site’s performance in search engines. Consider refreshing your content regularly, using relevant keywords and meta tags.
2. Is your Website content stale or not ‘easily digestible’
A dated looking website and stale content is unappetizing and visitors will leave in a hurry. User’s only read slightly more than a quarter (28%) of the content on your site. Make sure you leave a good taste by creating tantalizing snack-able copy with memorable imagery. Your visitors will be eating up your content – remember content is still King!
3. Does your website look like a cookbook without pictures?
Relevant content is critical, but the importance of a visually appealing website is often underestimated. Nothing whets the appetite more than a feast of images that make your visitors mouths water. An attractive website will do just that – attract people, which in turn will attract interest in your message.
4. ‘Meals on Wheels’ – Can your website be devoured anywhere, anytime?
The use of mobile devices to access websites has skyrocketed. See the global mobile data traffic statistics and from 2010 to 2013 (with forecast until 2018). If your website is not responsive or at least mobile friendly – chances are you are missing out on an ever growing part of your audience. Don’t let the future get the better of you.
5. Everyone likes Fast Service – Does your Website keep potential clients waiting?
A slow website is your competitor’s friend – 40% of people will leave a website if it takes more than 3 seconds to load. It’s important to ensure that your site is optimised to ensure that the users experience is fast and snappy. This can be achieved by optimising image sizes, using clean coding, and various other technical considerations.
6. Does your Website feel anti-social – like sitting in an empty restaurant?
Your relationship with existing or potential clients is never one sided. It’s a 2 way street, where you and your audience engage in conversation. Your website needs to be the “lounge bar” where this conversation can take place, creating an atmosphere of interactivity. Consider integrating Videos, a Blog and Social Media.
7. Is your Website navigation like a menu in a foreign language?
Websites that are easy to understand and easy to navigate are appreciated by your target audience and search engines too! A website design is highly dependent on its user’s experience – according to Econsultancy 88% of users are less likely to return if they had a bad user experience.
Like a perfect dish – Your Website needs all the right ingredients above.
Your website like an excellent meal, should leave people satisfied and wanting to come back for more. You need to make sure you tantalize your visitor’s tastebuds, and provide them with the perfect mix of content. Your site is as individual as you are and as such you will need ask these questions of yourself and assess which are most important. With a little thought and effort – your website will be a feast for the eye and tasty and delicious again!
12 other Web Design Statistics [Infographic]
A great Website should effectively Captivate, Communicate and Capture your target audience.