Green & Growing – How we worked on making competitors Green with Envy

From the moment I met Ian Sims, I knew he was a man with a story. It’s a story of people, passion and purpose. Ian was always a man who loved technology and innovation, so when he lost his licence for speeding – he thought of ways to get around without a motor, at the same time saving the planet from emissions. He invested his talents into building world-class green recumbent trikes and quickly built a reputation for quality and innovation – and GreenSpeed was born.

 

We first met Ian at his factory, and it was clear that this tall, wild-haired man with a friendly smile was more than just another trike maker. As he excused himself to help a customer looking for a way to get outdoors with their disabled teenage son, we realized that Ian’s purpose went beyond building awesome trikes – he was helping people find freedom and fulfilment – he was changing people’s lives.

 

This is where my GreenSpeed Journey began. Researching how Ian started building trikes back in 1990. Who uses trikes and why? Gaining an understanding of the different GreenSpeed trikes and their features. As a 2-wheel cyclist – I learned that trikes are more efficient, more stable and just as safe and faster than bikes. As Ian says in his bio . . .

 

“I have discovered that so much is about perceptions rather than scientific facts.” 

Ian Sims

It’s been an exciting journey culminating in Ian generously loaning me an awesome GreenSpeed GT20 Trike to take part in a 500km in 5 Day charity Bike Ride in Thailand in March this year. Tell IT Media aim to raise another $10,000 for vulnerable orphans.

 

Website & Brand Objectives
A fresh approach to GreenSpeed’s lean green machines

Ian Sims had built a reputation as a builder of the fastest sidecar racing outfits before he established Greenspeed in 1990. A born inventor, entrepreneur and innovator, Ian wanted to provide a green alternative to cars – and began building trikes. From its humble beginnings, GreenSpeed grew to build a solid reputation as a producer of innovative trikes. Despite this, he needed to focus, refresh and fine tune GreenSpeed’s web presence. The new website needed to convey GreenSpeed’s message of quality, innovation and customer satisfaction. To view new website go to > www.greenspeed-trikes.com

Website Objectives – What we aimed to achieve

• Create a professional and fresh ‘look and feel’ for the website
• Emphasize the innovation and lifestyle benefits of GreenSpeed trikes
• Improve the navigation, and user experience
• Identify and interact more with the target audience through a Blog
• Strengthen diversity and range of trike models
• Develop an online presence that easily identifies with trike enthusiasts
• Represent GreenSpeed’s history through a ‘Culture of Innovation Timeline’ graphic

Brand personality – Making green the new black

Next we worked on GreenSpeed’s brand personality and message. GreenSpeed has a long-established reputation, and strong support from satisfied clients over the years. We used these assets to define the personality of the brand and worked on presenting a consistent message to the market.

 

Positioning GreenSpeed as a unique brand that is:

• Adventurous
• Innovative
• Effortless
• Down to earth
• Dependable

Going for Green – spreading GreenSpeed’s message:

• A recognised leader in the recumbent trike industry
• Innovation is an integral part of the company culture
• Committed to listening to feedback from their customers
• Dedicated to creating a greener planet
• Provides people of all abilities with freedom, independence, mobility and social contact

 

It’s great when a plan comes together – the seed has been sown and GreenSpeed has a refreshing new online presence. Now it requires nurturing and love to reach its full potential.

 

Client Testimonial

It website looks fantastic! I am VERY pleased to see how well it has come up and we have one word for what you have done… WOW!! ~ Ian Sims, GreenSpeed CEO and Managing Director
——
I completely agree! I was almost in tears as I saw the craftsmanship you brought to our GreenSpeed site. It’s so much more than a company that builds a great trike. It’s a company with a passion to give love and happiness to the world. Ian is a healer at heart. I love the direction you’re taking us. Thank you. ~ Janet Buckwater, GreenSpeed, US Marketing Manager
 
View GreenSpeeds new website www.greenspeed-trikes.com